Basketball has been gaining wide recognition and attention thanks to the success of the Japanese national team in the World Cup, and I am convinced that a second basketball boom is on the way. I am convinced that a second basketball boom is coming, but I have not been able to verbalize it, even though I know in my mind why it will be a boom. I have summarized my thoughts on the following five points of view in this blog. Please take a look!
①Approximately 60% of the B League visitors,
who have a large number of female fans, were talking about women and Chairman Shimada on a YouTube channel. The percentage of women in other professional sports is 40% in professional baseball ( data source ) and 38% in J.League ( data source ), which means that the percentage of women is about 50% higher. Also, the logic is that the frequency of updates on Instagram and TikTok is approximately 30% higher than that of men = greater exposure (buzz), which leads to wider recognition and more fans. ( Data source ) Considering potential female fans who cannot attend the venue, it can be assumed that there are even more female fans.
②This is because young people, who have many fans in their 20s and 30s, are more proficient at using SNS to disseminate information and are more likely to create buzz.
Baseball’s audience is in their 40s and 50s, and soccer’s audience is in their 30s and 40s, so you can see how young the B League audience is. ( Data source ) Opportunities for people in their 50s and above to use SNS are increasing, and there is no doubt that awareness of this generation will expand and become an even bigger market.
③ No sunburn as it is an indoor sport
①. Related to the fact that there are many female fans, it is an indoor sport, so there is no sun exposure. Also, there is less risk of getting wet in the rain and heat stroke in the summer. This is true because there are no major indoor sports in Japan, and basketball is a pioneer in this field. There are also other popular indoor sports such as volleyball, badminton, and table tennis overseas, and arena construction is underway in each region. (Except for baseball and soccer teams that have indoor domes).
④Short game time
The maximum game time is 64 minutes, including breaks of 40 minutes, which is shorter than that of baseball and soccer. The game time is shorter than that of baseball or soccer, and the probability of an extra inning is small, so it is easy to make a schedule. In the case of baseball, the longest game lasts for more than four hours, and it is often reported in the news that there is no last train.
Research has shown that people can concentrate for about 90 minutes, so this time frame makes sense.
⑤Fashionability
Sneaker girls have become the norm these days, and they have become highly associated with basketball, such as Air Jordans, and have had a considerable impact on installations and other aspects of the game. Recently, there have been more and more collaborations between B-leaguers and foreign fashion brands, and major fashion brands are starting to make moves. There is also a full lineup of goods, such as cute T-shirts and towels that look great on Instagram. We believe that this fostering of an environment where people can watch the games in a rough style is a major factor in becoming a fan.
コメント