Operating revenues of B1 club teams in the fiscal year 2021, which Utsunomiya won the championship. (citation) Chiba is the top team in terms of revenue with about 2.1 billion, followed by Ryukyu in second place with about 2 billion. Recently, Chiba’s revenue for FY2022 has been announced and is approximately The data for the fiscal year 2022 has been announced for Chiba, and it is estimated to be about 2.5 billion (an increase of about 18% over last year), so we are interested in information from other clubs. In this article, we will focus on the data excluding sponsor income.
The reason why we focused on this data is that the ability to attract customers is important to increase sponsorship revenue. Sponsorship fees and broadcasting rights fees increase for major events such as the Olympics. The reason for this is that billions of people around the world will watch the event, which will lead to recognition and branding, and will generate interest in the company and remind people of the event in their daily lives, which will be imprinted in their memories and ultimately lead to purchasing behavior. Conversely, low customer attraction means relatively unstable sponsorship income.
What is expected from this is an increase in future sponsorship income for “Ryukyu” in the future. With such a strong ability to attract customers, there must be big sponsors not only from within the prefecture, but also from outside the prefecture and Asia. It is not strange for an Okinawan team to have such an outstanding ability to attract customers. The results should already be showing, and although the proof is uncertain, for the 2023 season, Ryukyu already has the top foreign players in the league (row, Kirk) have been successfully recruited.
I believe that a high engagement rate (followers, views, etc.) on social networking sites and other digital platforms as a metric other than revenue will also help to attract sponsors.
This indicator can be used to generate buzz depending on the ideas and efforts of the club, so even clubs with low income have a chance to be in the top ranks, which is a good indicator to correct the income gap.
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